Srpska verzija: Politika privatnosti
Effective date: 24 October 2026
This Privacy Policy explains what personal data DON ONE D.O.O. collects when you use the website don-registracija.com, contact us or book a service, and respond to our advertisements on LinkedIn. We process personal data in accordance with the Law on Personal Data Protection of the Republic of Serbia (Official Gazette of the RS, No. 87/2018) and, where applicable, the EU General Data Protection Regulation (GDPR).
1. Data controller
DON ONE D.O.O.
Viline Vode 47, Palilula, 11000 Belgrade, Serbia
Tax ID (PIB): 112543361
Company registration number: 21695912
Phone: +381 (0) 64 1555 603
Email: tehnicki@don.rs
For any question or request regarding your personal data, please contact us at tehnicki@don.rs.
2. Data we collect
2.1. Data you provide to us
- Enquiries and bookings (phone, WhatsApp, email or a form on the website): name, phone number, email address, preferred branch, preferred appointment time and any vehicle details you share (e.g. vehicle type, registration number, year of manufacture).
- Website calculators (registration, tax, temporary plates): vehicle type, power and year are used only to calculate the price in your browser and are not stored as data about you.
- Services provided at our branches: data from documents required for vehicle registration, technical inspection, transfer of ownership and insurance is processed to the extent required by road safety, insurance and accounting legislation.
2.2. LinkedIn advertising and Lead Gen Forms
If you submit a form within one of our LinkedIn advertisements, we receive from LinkedIn the details you confirmed in that form. These normally include your name, email address and phone number and, depending on the form, your company name and job title. We use this data solely to respond to your enquiry and arrange the requested service. LinkedIn Ireland Unlimited Company acts as an independent controller for data processed on its platform, in accordance with its own Privacy Policy.
2.3. Data collected automatically
When you visit the website, our server and the tools listed in section 5 record technical data: IP address, browser and device type, pages visited, time of visit and referral source (e.g. Google Search or a LinkedIn advertisement).
3. Purposes and legal basis
| Purpose | Legal basis |
|---|---|
| Responding to enquiries, booking appointments and providing our services | Steps taken prior to entering into, and performance of, a contract |
| Compliance with legal obligations (vehicle registration, insurance, accounting) | Legal obligation |
| Responding to enquiries received via LinkedIn Lead Gen Forms | Your consent, given by submitting the form |
| Website security and proper functioning | Legitimate interest |
| Website analytics and advertising performance measurement (Google Analytics, Google Ads, Hotjar, LinkedIn Insight Tag) | Your consent, given via the cookie notice |
We do not sell your data, and we do not use it for automated decision-making or profiling that produces legal effects concerning you.
4. Retention
- Enquiries and bookings (including LinkedIn forms): only for as long as necessary to respond and deliver the service. We do not maintain a separate database of enquiries or use them for marketing communications.
- Service records: for the periods required by tax and accounting legislation.
- Analytics data: in line with each tool's settings, up to 14 months (Google Analytics), or as stated in the cookie table.
5. Cookies and third-party tools
The website uses cookies that are necessary for it to function and, with your consent, analytics and marketing cookies. You may refuse or withdraw consent at any time via the cookie settings or by deleting cookies in your browser.
| Tool | Provider | Purpose | Category |
|---|---|---|---|
| Google Tag Manager | Google Ireland Ltd. | Loading and managing measurement tools | Necessary |
| Google Analytics 4 | Google Ireland Ltd. | Visitor statistics | Analytics |
| Google Ads | Google Ireland Ltd. | Conversion tracking and remarketing | Marketing |
| Hotjar | Hotjar Ltd. (Malta) | Heatmaps and anonymised session recordings | Analytics |
| LinkedIn Insight Tag | LinkedIn Ireland Unlimited Company | Conversion tracking and LinkedIn ad targeting | Marketing |
| Google Maps | Google Ireland Ltd. | Displaying branch locations | Functional |
| Google Fonts | Google Ireland Ltd. | Displaying fonts | Functional |
Provider privacy policies: Google, Hotjar, LinkedIn.
6. Who we share data with
- Public authorities (Ministry of Interior, Treasury Administration, tax authorities) and insurance companies, where necessary to deliver the service you requested or where required by law.
- Processors providing technical services to us (website hosting, email, the tools in section 5), only to the extent needed for their service and subject to contractual confidentiality obligations.
Some of these providers process data in the European Union or the United States. Such transfers are made with appropriate safeguards required by law, such as Standard Contractual Clauses or the EU–US Data Privacy Framework.
7. Your rights
Under applicable law you have the right to:
- access your personal data and obtain a copy;
- have inaccurate data rectified or incomplete data completed;
- request erasure of your data;
- request restriction of processing;
- request data portability to another controller;
- object to processing based on legitimate interest;
- withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.
Please send requests to tehnicki@don.rs. We will respond within 30 days.
If you believe our processing is unlawful, you may lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection, Bulevar kralja Aleksandra 15, 11000 Belgrade, Serbia, www.poverenik.rs. If you reside in the EU, you may also contact the supervisory authority in your country.
8. Data security
We apply appropriate technical and organisational measures: the website runs over an encrypted HTTPS connection, access to administration is restricted, and data is accessed only by staff who need it for their work.
9. Children
The website and our services are not intended for persons under 15 years of age, and we do not knowingly collect their data.
10. Changes to this policy
We may update this policy from time to time. The current version is always published on this page, with its effective date shown at the top.